AI · Notifications · Customer Intelligence
Help your customer know themselves better — and you'll know them better, and serve them better.
THE UNCOMFORTABLE TRUTH
Most AI deployments lack genuine customer understanding — and it shows in the metrics that matter most: engagement, NPS, loyalty. We explain why, and what it actually takes to close the gap.
Read the analysis →
0.5 party data makes customers truly understandable — beyond what transactions alone can reveal.
Privacy by design is not a constraint. It's what enables fast, trusted delivery.
Push notifications and quick messaging are the most underrated channels in CX.
Gamified micro-interactions drive genuine, lasting customer engagement.
Not every AI task needs the most sophisticated — or expensive — model.
Agentic AI needs Customer Mindset Understanding. First-party data alone is not enough.
The foundation of brilliant agentic AI starts with knowing the customer, not just the transaction.
What it does
The name
inly
From Old English: inwardly, from within. To look inside oneself.
tips
AI-crafted advice, warnings, and heads-up — delivered in the moment.
Together: helping your customer look within — so you understand them, and serve them, like never before.
From the blog
All articles →Modules, outcomes, and long-term co-creation: a new AI business model. The Palantir model for everyone — co-creating AI value at any scale.
Transaction data tells an agent what a customer did. Mindset data tells it who they are. Without that second layer, even the most capable AI agents are making decisions in the dark.
Most organisations are using expensive frontier models for tasks that don't need them. ACPU — AI Cost Per User — is the metric that exposes the waste, and a pre-agentic data strategy is what fixes it.
Badges and points are not engagement — they are decoration. The real opportunity is using small, well-timed interactions to help customers understand themselves, express regret, and feel genuinely known by the services they use every day.
Push notifications are the SMS of the 1990s — mature technology used well below its potential. Every institution already has the channel, the permission, and near-zero cost. What's missing is interactivity and context.
Who we are
Founder · Many Hats
Engineer & economist by training, entrepreneur by choice — one exit, some scars. Two decades shipping innovative software in CX: messaging, CDP and AI products across fintech and telco — Gartner Cool Vendor 2020 / GSMA Mobile Innovation Award 2011. Building inlytips to simplify and amplify AI in CX across a myriad of verticals.
How we work
01 ——
We start from the outcomes you need, not a feature list. Which customers, which signals, which verticals — and what success looks like for you.
02 ——
We select and configure composable modules for your specific context: enrichment, micro-feedback, behavioural intelligence, agentic AI foundation.
03 ——
An ongoing collaboration. As the data compounds and understanding deepens, so does the value. This is not a one-time deployment — it is a compounding advantage.
Interested in a demo or just a conversation? We reply within one business day.